dom pizza checker
The Domino's 'pizza checker' is just the beginning – workplace surveillance is coming for you Arwa Mahdawi
I would like a large cheese pizza with an ominous side of surveillance, please. Earlier this year, Domino's, the worldwide purveyor of mediocre pizza, introduced a snazzy tool called the Dom Pizza Checker to its Australia and New Zealand locations. According to its website, in-store cameras "use advanced machine learning, artificial intelligence and sensor technology to identify pizza type, even topping distribution and correct toppings". If your food doesn't match your order, or internal quality standards, workers are ordered to make it again. Basically, Big Brother is watching your pizza.
Domino's launches new AI-powered camera monitoring system to evaluate pizza quality
Domino's Pizza stores in Australia and New Zealand have finally begun using an elaborate new employee monitoring tool to track employee performance. First announced in 2017, the DOM Pizza Checker was finally implemented at a number of Domino's stores in Oceania beginning this August, according to an investor presentation. The device is a high-powered overhead camera connected to machine-learning software that monitors employee performance as they make a pizza. The DOM Pizza Checker (pictured above) is a high powered camera and computer system that observes and evaluates employees as they make pizza. The camera matches a live image of the pizza being made to an image of the pizza that's been ordered.
- Oceania > New Zealand (0.26)
- Oceania > Australia (0.26)
DOM Pizza Checker
Me! I am a world-first smart scanner that checks the quality of every Domino's pizza before it goes out the door. I've done my research and I know that nowadays it's ALL about looking good, so every pizza must be #nofilter Insta-worthy and meet our extremely high Quality Guarantee. With me in every store across Australia and New Zealand, product quality and consistency is about to go THROUGH THE ROOF! I sit above the cut bench – that's the area every pizza goes before being cut, boxed and delivered (not something in your gym class). I take a picture of the pizza and can recognise, analyse and grade pizzas based on pizza type, correct toppings and even whether the cheese is evenly spread!
- Oceania > New Zealand (0.26)
- Oceania > Australia (0.26)